{"id":620,"date":"2022-02-09T16:10:28","date_gmt":"2022-02-09T21:10:28","guid":{"rendered":"https:\/\/sapdelvalle.com\/?p=620"},"modified":"2022-02-11T22:11:51","modified_gmt":"2022-02-12T03:11:51","slug":"que-son-las-vallas-publicitarias-%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/sapdelvalle.com\/que-son-las-vallas-publicitarias-%ef%bf%bc\/","title":{"rendered":"SAP DEL VALLE -\u00bfQu\u00e9 son las vallas publicitarias?\u00a0"},"content":{"rendered":"\t\t
Las vallas publicitarias y\/o panel publicitario son una estructura de publicidad exterior consistente en un soporte plano sobre el que se fijan anuncios publicitarios.<\/p>
La creatividad en las vallas publicitarias suele ser una caracter\u00edstica com\u00fan que las diferencia del resto de los elementos publicitarios, sobre todo porque gracias a sus dimensiones la atenci\u00f3n en la valla es innegable y la ventaja \u00fanica de la dimensi\u00f3n da lugar a que el contenido sea m\u00e1s grande y que pueda contener m\u00e1s informaci\u00f3n.<\/p>
Actualmente en Espa\u00f1a no est\u00e1n permitidas la colocaci\u00f3n de las vallas publicitarias en carreteras por la distracci\u00f3n que provoca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
El uso principal es la difusi\u00f3n de informaci\u00f3n sobre una campa\u00f1a publicitaria que implica alguna novedad, como recordatorio de una marca, concienciaci\u00f3n sobre un tema\u2026 Aunque en Espa\u00f1a se suele utilizar para anunciar bebidas alcoh\u00f3licas de alta graduaci\u00f3n y tabaco que en otros medios est\u00e1 completamente prohibido.\u00a0<\/p>
Realmente las vallas se utilizan m\u00e1s para poner campa\u00f1as centradas en una imagen impactante y poco texto que en implementar una gran cantidad de informaci\u00f3n dentro de las mismas. Est\u00e1 demostrado que el tiempo de lectura de la informaci\u00f3n es m\u00ednimo, sobre todo porque los veh\u00edculos suelen estar ocupados por un conductor y este no puede desviar la atenci\u00f3n de la carretera.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Existen otro tipo de materiales con el que se confeccionan las vallas publicitarias para el exterior, pero son materiales puntuales que se utilizan como estrategias de marketing y que no son recomendables para un uso constante.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":" \u00bfQu\u00e9 son las vallas publicitarias? Las vallas publicitarias y\/o panel publicitario son una estructura de publicidad exterior consistente en un soporte plano sobre el que se fijan anuncios publicitarios. La creatividad en las vallas publicitarias suele ser una caracter\u00edstica com\u00fan que las diferencia del resto de los elementos publicitarios, sobre todo porque gracias a sus […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-620","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sapdelvalle.com\/wp-json\/wp\/v2\/posts\/620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sapdelvalle.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sapdelvalle.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sapdelvalle.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sapdelvalle.com\/wp-json\/wp\/v2\/comments?post=620"}],"version-history":[{"count":9,"href":"https:\/\/sapdelvalle.com\/wp-json\/wp\/v2\/posts\/620\/revisions"}],"predecessor-version":[{"id":684,"href":"https:\/\/sapdelvalle.com\/wp-json\/wp\/v2\/posts\/620\/revisions\/684"}],"wp:attachment":[{"href":"https:\/\/sapdelvalle.com\/wp-json\/wp\/v2\/media?parent=620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sapdelvalle.com\/wp-json\/wp\/v2\/categories?post=620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sapdelvalle.com\/wp-json\/wp\/v2\/tags?post=620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u00bfDe qu\u00e9 materiales se pueden crear los carteles para las vallas publicitarias ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t